Every month I write a detailed report sharing exactly how much I earned online and where it comes from. Although the numbers are there for you to see, what’s more important are the lessons learned to make those numbers happen. Every month I try new things and sometimes they work—and sometimes they don’t—but I’m always happy to share my results with you here so you can learn from them, too.
My first monthly income report from October of 2008 totaled $7,906.55, which is a lot for the first month. What most people forget is that leading up to that month, I had put in a year and a half of hard work into my first online business (GreenExamAcademy.com) before I ever tried to monetize it. That time was spent struggling through the technology, creating content, building connections and most importantly, establishing myself as a trusted authority in the niche I was serving, and still serve to this day.
For a more detailed look at the history of my first online business, read about it here.
Earning money online is possible, but it’s not easy. And it never happens overnight, no matter what they say.
The purpose of these reports are to inspire you to take action, give you an update on what’s going on in my businesses, and show you what works and what doesn’t.
Here’s what I’ve been up to.
Important Going-Ons in November
The most memorable part of November was at the start of the month when I took a day trip to Los Angeles to speak twice in one day.
In the morning, I was invited to Colburn School to present during a career development class. While doing research about the school, I learned that it was one of the top performance arts schools in the nation. Top class musicians and dancers, by invitation only, train there to become world-class experts at what they do. All of their waking hours are spent fine-tuning their craft, which is why when I first received this invitation, I didn’t quite understand what I could offer these students.
After chatting with Nathaniel Zeisler, the instructor for the class and a long-time fan of The SPI Podcast, I learned that I could actually bring quite a bit to the lives of these students. You see, each of these students, after graduation, will be entering a massively competitive world. Their expertise is just one part of their equation for success. The other part is their “personal brand” and how that plays a role for things like auditions and making a name for themselves.
Beyond that, I was also able to open up their minds about other options that are available to them as an entrepreneur. It was quite fitting that a recent episode of the SPI Podcast featured a musician with a master’s degree who built a business around his knowledge of music in order to make ends meet, which I recommended they listen to.
I wasn’t quite sure how the students would respond to my talk, but they were awesome. Super engaged the entire time and it made me think of two things:
- How much I missed being involved with music like I was back in high school and college; and
- How I could see myself leading a class about entrepreneurship in a college classroom setting someday.
After the class dismissed, Nathaniel and I, along with Huei-Yuan (another faculty member and fan of the show) had lunch together. Then, they actually let me lock myself in an empty practice room with a piano to mess around and jam for an hour while they had to run off to a meeting. It was an awesome way to start the day!
Before I left for my next stop, they had asked me where I was going next. I shared the address, and the both looked at each other and said, “That’s in Skid Row.”
I didn’t know what Skid Row was, until I looked it up online.
My Trip to Skid Row
Colburn was in a super sweet part of downtown Los Angeles. The Disney Concert Hall was nearby (designed by one of my favorite architects, Frank Gehry) and a ton of museums were adjacent to the school too, which is why I was surprised when I learned what Skid Row was all about, because it was literally just five blocks away from the school.
Skid Row is the most densely populated homeless area in the United States. Stable populations between 3,000 and 6,000 people exist in this 4 block radius. When I saw pictures of it online, it broke my heart to see people living in that kind of condition on the streets. When I saw it in person later that night, I was even more heartbroken.
I was told to not park in the area or else I might never see my car again, so I left my car at Colburn and took an Uber to a restaurant a couple of blocks away to grab a quick bite with the event coordinator, Christopher Kai.
Christopher leads a gathering for kids between the ages of 8–18 every Monday inside Union Rescue Mission, a homeless shelter right in the heart of Skid Row. They attend this one hour meeting to get any kind of motivation and education they can. They don’t get much support from anyone else, so to see what Christopher and his team have put together for these kids was super inspiring. I was more than glad to come by and offer any advice that I could.
I also found out that several other people have come to speak and inspire these kids in the past, including Elon Musk, however he didn’t speak to the the same group of kids that I was speaking to. At this shelter, families can only stay for 45 days before other people come and take their spot. It’s their hope that 45 days is enough to help these people get a footing in the world and get their life back on track. The wall in the front lobby full of plaques and photos of successful “graduates” tell me that for some people it’s working. I was happy to do what I could to at least give these kids a glimpse of what opportunities are out there for them.
After a quick tour of the facilities, it was time to meet the kids. They ranged between 8 and 18, some with smiles on their face, others who it was obvious they didn’t want to be there, but everyone for the most part was attentive, and once Christopher started talking they were interested in learning about what we were going to talk about.
After I was introduced, I was given an opportunity to share a little bit about my story. I focused on how I lost hope a lot of times along the way, but it was through thinking about my future and getting help from others that I was able to stay motivated. I also introduced them to what becoming an entrepreneur means, and how it’s really just someone who is focused on solving other people’s problems.
Then, we played a game where groups were formed and each group had a random item assigned to them, like a fan, a toothbrush, and a shoe. Their task was to present to everyone else what problem it was solving, how it was being solved, and what were the features and benefits of that thing. They were also asked to share what else could be done to that thing to make it even better.
A basic exercise, but everyone got totally into it! One kid who was 10 took the toothbrush his group was assigned to a whole new level, talking about other enhancements based on who was using it, be it certain age groups or genders.
It was cool to see just how much their minds had expanded in that short hour, and it made the trip totally worth it!
Content for SPI, including the blog posts and podcast episodes for the SPI Podcast and AskPat have been created ahead of schedule to make room for my ONE focus in November and December, and that’s my upcoming book.
Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money, is coming out February 1st, (click here to sign up to get early notice and info about pre-sales) and work time in November was used primarily to finish the manuscript and ship it off to the content editor so I can get comments back about the structure and content of the book (as opposed to the line or copy editor who does punctuation and grammar, which comes later).
It’s been a wild ride, but the manuscript at this point is near completion, and we’re putting the pedal to the metal on the marketing efforts now. I’ve reached out to a lot of my friends and colleagues in this space who almost 100% of them agreed to help promote the book in one way, shape or form. Already I’ve been doing interviews for podcast episodes that will go live soon before or after the launch date, and I have a few guest posts in the works too.
I’ve also been teasing the book a bit here and there (like I’m doing right now) to start to build buzz for it, and I’ve started to share info and get responses about it on social media too:
Also having some fun with it here too:
You’ll hear more about this soon I’m sure. Thanks for the support, and I can’t wait to share it with you!
Again, if you’d like to sign up to get early notice of when it becomes available, click here.
Ok, now to the numbers for November…
INCOME BREAKDOWN (November 2015)
- GreenExamAcademy.com Product Sales:
- Total: $1,881.13
- Previous Month: $1,412.10
- Total: $1,881.13
- Adsense: $1,553.60
- Job Board: $137.29
- Total: $1,690.89
- Previous Month: $1,569.67
- Difference: +$121.22
- Adsense: $45.35
- How to Start a Food Truck eBook: $1,395.00
- Total: $1,440.35
- Previous Month: $1,009.11
- Difference: +$431.24
- Total: $469.53
- Previous Month: $419.58
- Total: $469.53
- iPhone Applications:
- Paid Apps: $691.88
- Free Apps: $422.12
- Total: $1,114.00
- Previous Month: $940.02
- Difference: +$173.98
- Affiliate Earnings:
- Bluehost.com: $40,950 (How to create a blog in less than 4 minutes with Bluehost)
- LeadPages: $10,132.90 (The Free LeadPages Rapid List-Building 2.0 Webinar Replay)
- Market Samurai: $975.23 (Market Samurai free webinar replay)
- Thesis Theme for WordPress: $968.50
- Long Tail Pro Keyword Research Tool:$4,145.46
- AWeber: $2,048.70 (my collection of top performing email list strategies)
- 99Designs: $260.00
- Fizzle.co: $847.87
- SumoMe: $4,205.00
- Create Awesome Online Courses: $3,780.40
- Zero to Launch Course: $4,138.80
- Internet Business Mastery Academy: $2,577.70
- Zippy Courses (Derek Halpern’s Course Software): $1,696.99
- ConvertKit: $1,758.27
- Amazon.com referrals from SPI (books and equipment referrals): $704.80
- Total: $79,190.62
- Previous Month:$87,484.49
- Difference: -$8,293.87
- eBook Sales for Let Go:
- Total: $233.18
- Previous Month: $198.19
- Total: $233.18
- Ask Pat Podcast Sponsorship:
- Total: $6,166.10
- SPI Podcast Sponsorship:
- Total: $7,056.00
- Smart Podcast Player:
- Total: $9,220.10
- Previous Month: $5,706.00
- Difference: +$3,514.10
- Total: $9,220.10
- Gross Total in November: $108,461.90
- Previous Month: $120,217.75
- Difference: -$11,755.85
EXPENSES BREAKDOWN (November 2015)
Below is what was paid last month. It does not include pro-rated yearly fees. Most are related to the Smart Passive Income Blog and new projects that are currently under development:
- Dropbox: $9.99
- Libsyn.com (podcast file hosting): $30.00
- PodBean.com (video podcast hosting): $18.00
- Podcast and Video Transcriptions: $482.13
- Hosting Payments and Domain Renewals: $130.88
- E-Junkie Shopping Cart Fee: $5.00
- Paypal Website Payments Pro: $30.00
- Certified Public Accountant / Bookkeeping: $260.00
- Skype $2.99
- Developers and Assistants (includes all help, from podcast editing, website & software development): $33,852.15
- Slack (for team communication): $88.00
- Helpscout Support System: $70.00
- Email Service Provider: $479.00
- Legal Fees: $1,250.00
- Total Rough Expenses for November: $36,708.14
- Rough expenses from previous month: $33,238.42
- Net Total in November: $71,753.76
- Net Total from Previous Month: $86,979.33
Big Lesson Learned in November
November came, of course, with Thanksgiving (at least for those of us in the United States), and with that came a little bit of time to step away from the madness of my upcoming book launch to reflect on what I am thankful for. I shared a little video on YouTube and Facebook that I’d like to embed here for you below, just in case you missed it, to share how thankful I am for you and your support over the course of this year, and for many of you, for several years now.
Here’s that video below:
I’ve been focusing on my “one thing” (my book) for the last few months now, and it’s been nice to have the businesses continue to run while I shift my focus into what’s at the top of my priority list right now. I’m excited, but nervous about this book – but I know that means it’s important to me, and hopefully you can get a ton out of it for you and your future when it comes out this coming February.
Until then, let’s finish off the month and year strong, and gain some acceleration into the new year so we can start off even stronger! Cheers, and all the best to you!