Here’s yet another way to build credibility and trust when it comes to making a bold claim … which is simply this: explain the mechanism behind your claim.
Let’s say you’re a fitness trainer who makes the claim that in just 14 minutes a day customers can add muscle to every inch of their bodies — including their calves.
But notice what is not suggested: that these will be particularly big muscles. The implication is, at the very least, customers can achieve a toned body.
That’s still a big claim, but the trainer can bring it into the realm of believability by explaining how this can happen.
In this 8-minute episode of Rough Draft with Demian Farnworth you’ll discover:
- Demian’s strong feelings about a book called How Nobody Understands You
- How you can learn what your fascination archetype is
- Three examples of claims that are validated by explaining the mechanism
- Demian’s obligatory embarrassing admission to increase his Warmth Quotient for this episode
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