This Is the Most Fun You’ll Ever Have ‘Explaining the Mechanism’


Here’s yet another way to build credibility and trust when it comes to making a bold claim … which is simply this: explain the mechanism behind your claim.

Let’s say you’re a fitness trainer who makes the claim that in just 14 minutes a day customers can add muscle to every inch of their bodies — including their calves.

But notice what is not suggested: that these will be particularly big muscles. The implication is, at the very least, customers can achieve a toned body.

That’s still a big claim, but the trainer can bring it into the realm of believability by explaining how this can happen.

In this 8-minute episode of Rough Draft with Demian Farnworth you’ll discover:

  • Demian’s strong feelings about a book called How Nobody Understands You
  • How you can learn what your fascination archetype is
  • Three examples of claims that are validated by explaining the mechanism
  • Demian’s obligatory embarrassing admission to increase his Warmth Quotient for this episode

Click Here to Listen to

Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post This Is the Most Fun You’ll Ever Have ‘Explaining the Mechanism’ appeared first on Copyblogger.

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