Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake …
Listen in to Editor-in-Chief to find out what it was — and how it affects your business.
In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:
- How a visit with a periodontist turned into a business lesson about features and benefits
- The wrong way to write about benefits in your copy (and how to edit them properly)
- Why people are trained to devalue your online business
- Why what you need to succeed in business conflicts with (most) everything you’re taught in life
The post Why a Unique Selling Proposition Contradicts Everyday Life appeared first on Copyblogger.