The Curious Secret to Building Trust and Credibility


Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.

What’s the secret? Never tell anyone more than they’ll believe. Sounds like a moronic statement, right?

It’s not.

See, the moment your claim passes the point of believability, credibility drops off like a rock. Unless, of course, you introduce the disadvantages first.

Here’s how to do that.

In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • Brilliant 1960s ads selling the ugliest car
  • The wrong way most people discuss advantages (if they discuss them at all)
  • How the ugly truth creates exclusivity
  • What happens to benefits when you mention disadvantages

Click Here to Listen to

Rough Draft on iTunes

Click Here to Listen on Rainmaker.FM

About the author


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Curious Secret to Building Trust and Credibility appeared first on Copyblogger.


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