Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.
What’s the secret? Never tell anyone more than they’ll believe. Sounds like a moronic statement, right?
See, the moment your claim passes the point of believability, credibility drops off like a rock. Unless, of course, you introduce the disadvantages first.
Here’s how to do that.
In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- Brilliant 1960s ads selling the ugliest car
- The wrong way most people discuss advantages (if they discuss them at all)
- How the ugly truth creates exclusivity
- What happens to benefits when you mention disadvantages
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